This is a query on how %26quot;nationalistic%26quot; we can be
How come Phil products or brands use foreign names instead of using Pilipino names?
What do you think if Jollibee will have such name as %26quot;Masayahing Buboyog%26quot;?
How do you feel of ordering %26quot;Masayang Manok%26quot; when in fact you want Chicken Joy?
What do you think of buying %26quot;Bangko%26quot; but actually you like %26quot;Bench%26quot;?
If you want to buy bench underwear you'll ask the sales assistant for %26quot;Salungpuwit na Bangko%26quot;.
What if your most preferred mall will have such name as %26quot;SAMA%26quot; as in SM?
Then how will you translate %26quot;Penshoppe%26quot; ?
What about %26quot;Goldilocks%26quot;?
What if when you pay your mortgage at Land Bank and only to find out that they change the name into %26quot;Lupang Bangko%26quot;?
You cross the street and saw %26quot;Lalaking donut%26quot; for Mister Donut?
Or you want to send your report via %26quot;LABAKA%26quot; for LBC? and how do you call JRS then?
Any thoughts?
Will you buy or patronised the businesses/brands with such names?
brand names has got something to do with its selling power. sometimes if the product name sounds awkward or weird people tend to decline or refuse to buy the goods because of the name itself.Brand names is very important to catch or cater to the taste and lifestyle of the ultimate consumer.
Will you buy or patronised the businesses/brands with such names?
It's just so funny! Don't you think? I mean c'mon, I'm a Filipino to but, our language is really funny. But even thou, I'd still want to eat at Jollibee or buy something at Bench.
Yes, why not!? This would even promote the use of the Filipino language and enhance its development, although we must not use the English words literally!
For example, Jollibee can be %26quot;Sayang Lipad%26quot; or %26quot;Ligayang Lipad%26quot;.
Chicken Joy can be %26quot;Sinarapang Manok%26quot;.
Bench Underwear must be %26quot;Kalsunsilyong Bangko%26quot; or to indigenize it further, %26quot;Salawal na Salumpuwit%26quot;, with Salumpuwit being an old term for %26quot;chair%26quot;.
Penshoppe would be %26quot;Tindapluma%26quot; or %26quot;Tiendapluma%26quot; (Spanish).
Goldilocks would be %26quot;Gintong Kulot%26quot; or %26quot;Mechon de Oro%26quot; (Spanish)
Land Bank can be %26quot;Bangko ng Lupa%26quot; or %26quot;Prutas ng Lupa%26quot; or even %26quot;Katas ng Lupa%26quot; referring to the money.
For Mister Donut, which is an International brand, they won't really translate it. If they would, it would end up Senor Donut or Ginoong Donut.
LBC would be %26quot;LaBaKa%26quot;, SM would be %26quot;SaMa%26quot;, and JRS would be %26quot;DyaRaSa%26quot;.
Well I guess those companies would choose names which are appealing. Appealing does not mean that it has to be foreign.
Take the case of popular Filipino brands such as Pidro shirts, Kultura boutique, Kamiseta, Mang Inasal, Adobo republic and other names which are creative, well thought of and very catchy and not necessarily foreign.
No company would choose a name that would not appeal to their target market. Would you opt to choose a Filipino sounding name to your disadvantage? of course not, you would definitely choose another Filipino name that suits well to the nature of your business.
Marketing minds at work I guess.
MABUHAY FUNERAL PARLOR,has to close its door after a few months.
relatives were waiting for their love once to come back,but they didn't.
The reason why you do not see such names is because either it did not work so well or the people who do market research, who do advertising, marketing, branding, product development, sales %26amp; business management already know that it will not work out.
But there should be a few %26quot;Filipino%26quot; product/service names that can be used for a select product or service line. If you can find that need %26amp; you can use a %26quot;nationalistic%26quot; brand name then why not. We see that all the time even in the international market, brands from other countries that is.
Possible %26quot;nationalistic%26quot; names that would work are for truly unique Philippine products/services, such as for the balisong, for the arnis, products for the local dances. local musical instruments, local delicacies, Philippine souvenirs, etc. etc.
